Product Marketing · Legal Technology

Patric Owen Thomas

Senior Product Marketing Manager · NetDocuments · Minneapolis, MN & Remote

Twenty years inside law firms — training lawyers and staff on the technology they use every day, managing rollouts, building departments from scratch. That practitioner background is what I bring to the vendor side: I've sat across the table from the firms we serve. Now I lead product marketing for NetDocuments' legal segment and international markets, translating complex document management capabilities into messaging that resonates with the people actually using it.

Patric Owen Thomas
May 2024 — Present  ·  2 yrs  ·  Remote

Senior Product Marketing Manager

NetDocuments  ·  Legal Segment & International Markets

Leading product marketing for NetDocuments' legal segment and international markets. My work spans competitive research, persona-driven messaging frameworks, and go-to-market strategy — ensuring positioning reflects both where the legal tech market is heading and what customers actually need. Day-to-day I partner with sales on enablement, develop thought leadership, and engage with industry analysts and legal associations. Having spent over a decade inside law firms, I bring a practitioner's perspective to everything I build.

Go-to-Market Product Marketing Legal Segments International Markets Sales Enablement Competitive Research Thought Leadership Document Management

Twenty years. One consistent thread.

Training, technology, and the gap between what systems can do and what people actually know how to do with them.

Jul 2013 – Jun 2024  ·  11 years
Training Manager
Manning & Kass, Ellrod, Ramirez, Trester LLP  ·  Los Angeles / Remote

Built and ran a training department from scratch across 8 offices. Led rollouts for NetDocuments, Windows 10, Matter Sphere, Zoom, and more. Managed a training and testing team, conducted needs assessments at departmental and firm-wide levels, and ran new employee orientation.

Jan 2011 – Jul 2013  ·  2 years 7 months
Technical Trainer
Ziffren Brittenham, LLP  ·  Los Angeles

Delivered large-scale training sessions for 50+ participants. Developed interactive e-learning modules and provided comprehensive training on document management systems including Office 2007.

Nov 2007 – Jan 2011  ·  3 years 3 months
Technical Trainer
Katten Muchin Rosenman LLP  ·  Los Angeles

Delivered litigation software training (Concordance, Livenote, Sanction, CaseMap) and contact management training (Interaction). Provided Tier 2 application support for escalated technical issues.

Mar 2003 – Nov 2007  ·  4 years 9 months
Support Specialist
O'Melveny & Myers LLP  ·  Los Angeles

Developed training curriculum for IT staff, provided international help desk support to 1,000+ users, and managed new computer setup and installation across the firm.

Product Marketing
Persona-driven positioning · Go-to-market strategy · Competitive research · Messaging frameworks · Market segmentation
Legal Technology
Document management (NetDocuments, iManage) · Legal DMS · Litigation software · Matter management · LegalAI
Sales Enablement
Enablement tools · Training content · Industry analyst relations · Legal associations · Conference representation
Training & Delivery
Large-scale training · E-learning development · Remote classroom · Curriculum design · Needs assessment
Digital Strategy
Thought leadership · Content strategy · AI in legal workflows · Knowledge management · Firm-wide governance
Technical Skills
Microsoft Office Suite · NetDocuments · AI tools · Help desk systems · Remote collaboration platforms
The Lawyerist Podcast  ·  April 17, 2025

How AI and Universal Design Can Empower Diverse Thinkers

Appeared on The Lawyerist Podcast representing NetDocuments to discuss how AI and universal design principles can help legal professionals support diverse thinkers, improve accessibility, and drive more effective legal work. Focused on practical applications of AI in legal document management and how inclusive design benefits firms at scale.

Listen to episode →

Published work.

College
Pasadena City College
1999 – 2000
Certification
Help Desk Institute
Support Center Analyst Certification
Certification
Microsoft Office Specialist
MOS Certification
Organization
ILTA
International Legal Technology Association